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Google Ads Built Around High-Intent Searches

We plan, build and manage Google Ads campaigns around relevant search intent, conversion tracking, landing pages and ongoing optimization to help you use your advertising budget more effectively.

Google Ads management for high-intent searches

What Is Google Ads?

Google Ads is an advertising platform that allows businesses to reach potential customers across Google Search, YouTube, Display and other Google properties. Campaigns can be structured around search intent, audience targeting, conversion tracking and defined advertising goals.

High-Intent Search Campaigns

Reach people searching for relevant products or services using keyword targeting, campaign structure and appropriate ad messaging.

Conversion Measurement

Track agreed actions such as enquiries, phone calls, purchases or form submissions to better understand campaign performance.

Ongoing Campaign Optimization

Campaign data can be reviewed over time to adjust keywords, targeting, ad messaging, bids and budgets based on the agreed objectives.

Complete Google Ads Management Services

Campaign planning, setup, tracking and ongoing optimization across suitable Google Ads campaign types based on your business goals and target audience.

Search Ads

Reach people actively searching for relevant products or services using keyword-focused campaigns.

  • Keyword research
  • Ad copy and assets
  • Negative keyword management

Display Ads

Use visual advertising and audience targeting to support awareness, reach and remarketing campaigns.

  • Audience targeting
  • Placement controls
  • Campaign exclusions

YouTube Ads

Run video campaigns across YouTube using audience, intent and remarketing targeting where appropriate.

  • Video campaign setup
  • Audience signals
  • Remarketing audiences

Shopping Ads

Product-based advertising for ecommerce businesses using Google Merchant Center and product feeds.

  • Merchant Center setup
  • Product feed review
  • Campaign structure

Performance Max

Set up and manage eligible multi-channel campaigns using appropriate assets, audience signals and tracking.

  • Asset group structure
  • Audience signals
  • Budget and bidding review

Landing Page Guidance

Review landing pages for message consistency, usability and clearer paths toward relevant conversion actions.

  • Ad-to-page message match
  • CTA and form review
  • Page experience guidance

Conversion Tracking & Analytics

Set up relevant measurement so campaign activity can be reviewed against agreed business actions.

  • GA4 and GTM setup
  • Lead or purchase events
  • Tracking verification

Remarketing

Re-engage previous website visitors or relevant audiences through suitable Google Ads remarketing campaigns.

  • Audience segmentation
  • Frequency review
  • Campaign messaging

Tools & Technologies We Use

The platforms and technologies we use to deliver Google Advertising.

Industries We Serve

Specialist digital marketing for Canadian businesses in these sectors.

Case Studies & Recent Work

Explore selected projects we've built for businesses across websites, ecommerce and digital growth.

Frequently Asked Questions

How much does Google Ads cost?

Google Ads costs vary based on competition, keywords, locations, audience targeting, campaign type and bidding strategy. Your advertising budget is paid directly to Google and is separate from our campaign management fee.

How much budget should I start with?

The suitable starting budget depends on your industry, target locations, expected search volume, competition and campaign objectives. We can review these factors before recommending an initial advertising budget.

How soon can I see results from Google Ads?

Campaign data can begin appearing after ads start running, but meaningful evaluation usually requires enough clicks, conversions and search-term data. The time required varies depending on budget, market demand, competition, targeting and the conversion journey.

Do you manage Google Ads for ecommerce businesses?

Yes. Depending on the store and product catalog, campaigns can include Search, Shopping, Performance Max, remarketing and other suitable Google Ads formats together with Merchant Center and conversion tracking.

Do you manage ads for service businesses?

Yes. Search campaigns can be structured around relevant service keywords, target locations and conversion actions such as enquiry forms, calls or appointment requests.

Will you set up conversion tracking?

Conversion tracking can be included in the project scope. Depending on your website, this may involve Google Ads, Google Analytics 4 and Google Tag Manager for actions such as forms, calls, purchases or other agreed conversions.

Can you improve an existing Google Ads account?

Yes. We can review existing campaign structure, keywords, search terms, conversion tracking, ads, targeting, bidding and other account settings to identify areas that may need improvement.

Can you guarantee a lower cost per lead or higher ROAS?

No specific CPA, ROAS or sales result can be guaranteed. Performance depends on factors including competition, budget, offer, pricing, website experience, targeting and market demand. Our role is to manage and optimize the controllable campaign elements using available performance data.

Do you provide Google Ads reporting?

Yes. Reporting can cover agreed metrics such as spend, clicks, conversions, conversion cost, search terms and other campaign performance data relevant to your objectives.

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