Facebook & Instagram Ads Built Around Audience + Creative Strategy

Meta advertising costs vary based on your audience, locations, competition, campaign objective, creative quality and bidding. Your advertising budget is paid through your Meta Ads account and is separate from our campaign management fee.

The suitable starting budget depends on your target market, campaign objective, audience size, product or service value, creative requirements and available conversion data. We can review these factors before discussing an initial budget.

Campaign activity can begin as soon as approved ads start delivering, but the time needed to evaluate performance varies. Budget, audience size, creative quality, competition, offer, website experience and conversion volume all affect the learning and optimization process.

They can be suitable for both local and online businesses when the audience, offer, budget and campaign objective make sense. The strategy should be based on your specific business rather than using the same campaign structure for every advertiser.

Yes. Ecommerce campaigns can include website conversion campaigns, catalog ads, dynamic product advertising, remarketing, creative testing and relevant Pixel or Conversions API tracking.

Creative planning can be included in the campaign scope. This may cover ad concepts, copy, messaging, image formats, Reels, Stories and creative variations depending on the agreed requirements and available brand assets.

Tracking setup or review can be included depending on your website and project scope. This may involve Meta Pixel, relevant conversion events and Conversions API where appropriate and technically feasible.

No specific CPL, CPA, ROAS or sales result can be guaranteed. Advertising performance depends on factors such as your offer, pricing, audience, competition, creative quality, budget, website experience and market demand. Campaign management focuses on testing and optimizing the elements that can be controlled.

Yes. Reporting can include agreed metrics such as ad spend, reach, clicks, conversions, conversion cost, creative performance, audience data and recommended next actions.